Adray

Marketing plugin for Claude

Can you build my Black Friday campaign plan and emails?

Anthropic publishes a marketing plugin that teaches Claude to work like your team: campaign plans, copy, email sequences, SEO audits and competitor analysis, each with its own command. It does not read your accounts on its own: it works with what you give it.

What you need

  • Claude with Cowork, or Claude Code on your computer.
  • Optional: the connectors you already use, such as HubSpot, Klaviyo or Ahrefs.

How to connect it

  1. In Cowork, go to claude.com/plugins, find Marketing and install it.

  2. If you use Claude Code, it is two commands:

    claude plugin marketplace add anthropics/knowledge-work-plugins
claude plugin install marketing@knowledge-work-plugins

  3. Type / in a conversation to see the commands: /campaign-plan, /draft-content, /email-sequence, /seo-audit, /competitive-brief, /brand-review and /performance-report.

What to ask it

Copy them as they are. They work best with concrete dates and numbers.

  • /campaign-plan Black Friday for my online store. $5,000 budget split between Meta and Google.

  • /email-sequence 3 emails to recover abandoned carts, friendly tone, with a coupon only in the third one.

  • /competitive-brief compare my store [your site] against [competitor]: messaging, prices and shipping promises.

  • /seo-audit review [your site] and give me the 5 fixes that would bring the most traffic, in order.

What it will not tell you

/performance-report only knows what you give it: without a data connector it works from what you paste or upload, and it cannot tell you which campaign really sold.

Official source

Before you believe the AI, check it against your orders.

Meta, Google and GA4 each credit themselves with sales on their own terms, and they almost never match what your store recorded. Adray brings all four sources together with your real orders in a single connector for Claude or ChatGPT.

Audit your store for freeSee how Adray connects