Adray
ABOUT

The Data Layer Behind Ecommerce

We reconcile Meta, Google, and Shopify into one source of truth — so merchants finally know what's actually driving revenue.

Adray Dashboard
Every ad platform tells a different story. Merchants deserve a single source of truth. We built Adray to be the invisible data layer that reconciles it all — then hands it to the AI tools merchants already use.
OUR VALUES

We are committed

The principles that guide how we build Adray.

Own the Data, Not the Dashboard

We believe the data layer is worth more than any UI built on top of it. We own collection and reconciliation — merchants choose the tools.

Free at Scale Beats Paid with Better Features

Our free tier scales to 100k merchants at near-zero cost. Every connected pixel strengthens the network for everyone.

Invisible Infrastructure, Real Results

The best outcome is a merchant who never thinks about us — they just know their AI gives accurate answers and their agents run reliably.

OUR FOUNDER

From the Founder

Why we pivoted from dashboard to data infrastructure.

Founder
“We started building a dashboard — then realized the real value was underneath it. Every ad platform tells merchants a different story. Meta says 40x ROAS. Google says 8x. Shopify shows 12 orders. Nobody knows what's real. We stopped competing with AI interfaces and became the data layer they depend on. Today, Adrayreconciles the truth across platforms and hands it to the AI tools merchants already use. The best infrastructure is invisible — and that's exactly what we're building.”
PILLARS

Meet the Adray Minds

A team of ecommerce data engineers, growth operators, and AI builders.

Ethan Cole

Ethan Cole

CEO

Sofia Andersson

Sofia Andersson

CTO

Liam Johnson

Liam Johnson

Head of Design

Noah Fischer

Noah Fischer

Lead AI Engineer

Ava Mitchell

Ava Mitchell

Marketing

Lucas Meyer

Lucas Meyer

Senior Developer

Benjamin Scott

Benjamin Scott

Backend Architect

Oliver Novak

Oliver Novak

Operations & Partnerships

JOIN US

Join us as we build ecommerce’s data layer.

We’re on a mission to connect 100k stores to the truth behind their ad spend. If you care about data infrastructure, ecommerce, and making AI actually useful — we want to hear from you.