# Adray

> Marketing attribution analytics for ecommerce and lead generation. Adray
> connects ad platforms (Meta, Google Ads, GA4), storefront orders (Shopify,
> WooCommerce, VTEX, Magento) and on-site behavior into one attribution model,
> then delivers it to the AI tools a team already uses over MCP.

Adray answers "which channel actually produced this revenue" by stitching each
order back to the session and click that created it, with an explicit
confidence score rather than a single opaque number. Reported platform claims
and Adray's own verified orders are shown side by side instead of reconciled
into one figure, so a discrepancy stays visible.

The dashboard has two variants, chosen by the workspace's objective: ecommerce
(revenue, orders, ROAS) and lead generation (verified form fills, cost per
lead, lead rate).

This file is generated at build time from the pages that exist, and each
description below is the page's own meta description — not a separate summary
that can drift from it.

## Product

- [Adray — Marketing data analytics for the generative era.](https://adray.ai/): Power your AI with your full marketing stack — Meta, Google, GA4, Shopify — packed into one secure, portable link.
- [Adray Core — Multi-touch attribution anchored on your e-commerce orders](https://adray.ai/core/): Adray anchors your marketing data to the orders that actually happened — then a real team builds the AI-powered workflows that act on it. Applied AI for midmarket ecommerce.
- [Adray Core for LeadGen — Every ad click tied to your CRM and closed deals](https://adray.ai/core/leads/): Adray connects every ad click to your CRM, your landing pages, and your WhatsApp conversations — so you finally see which campaigns produce leads, and which produce closed deals.
- [Adray — Analítica de datos de marketing para la era generativa.](https://adray.ai/es/): Impulsa tu IA con todo tu stack de marketing — Meta, Google, GA4, Shopify — en un solo enlace seguro y portátil.
- [Adray Core — Atribución multi-touch anclada a tus órdenes de ecommerce](https://adray.ai/es/core/): Adray ancla tus datos de marketing a las órdenes que realmente ocurrieron — y un equipo real construye los workflows con IA que actúan sobre esos datos. IA aplicada para ecommerce de mercado medio.
- [Adray Core para LeadGen — Cada clic de anuncio conectado a tu CRM y tus cierres](https://adray.ai/es/core/leads/): Adray conecta cada clic de tus anuncios con tu CRM, tus landing pages y tus conversaciones de WhatsApp — para que por fin veas qué campañas producen leads y cuáles producen ventas cerradas.

## Pricing

- [Attribution pricing — one plan, free tier to start](https://adray.ai/pricing/): Multi-touch attribution pricing with a free tier. One plan, no per-seat fees, and unlimited seats per workspace — for Shopify, WooCommerce, VTEX and Magento.

## Comparisons with other tools

- [Adray compared to other attribution tools](https://adray.ai/vs/): Honest comparisons against Triple Whale and Windsor.ai — including when each of them is the better choice for you.
- [Adray vs Triple Whale — attribution that is not Shopify-only](https://adray.ai/vs/triple-whale/): Triple Whale is a Shopify-native analytics dashboard. Adray does not require Shopify, works for lead generation as well as ecommerce, and delivers its output to the AI tools your team already uses instead of another interface to log into.
- [Adray vs Windsor.ai — reconciled data, not just piped data](https://adray.ai/vs/windsor-ai/): Windsor.ai moves raw marketing data from your platforms to a destination. Adray reconciles it against verified orders — removing refunded revenue, normalising cross-platform metrics and identifying buyer type — before it reaches your AI or your dashboard.

## Guías en español

- [Atribución multi-touch: qué es y cómo saber qué canal genera tus ventas](https://adray.ai/es/atribucion-multi-touch/): Guía de atribución multi-touch para ecommerce en México y LatAm: qué es, en qué se diferencia del último clic, por qué Meta reporta más ventas de las que registra tu tienda, y cómo anclar la medición a órdenes verificadas.

## Capabilities

- [Integrations — Meta, Google Ads, GA4, Shopify and more](https://adray.ai/integration/): Connect Meta, Google Ads and GA4 to Shopify, WooCommerce, VTEX or Magento, and deliver the result to Claude, ChatGPT or Gemini over MCP.

## For agencies

- [Marketing attribution for agencies — unlimited clients](https://adray.ai/agencies/): One account, unlimited client workspaces. Unlimited seats and separate billing per client, with no per-seat fees — multi-touch attribution built for agencies.

## Company

- [About Adray — attribution measured against real orders](https://adray.ai/about/): Adray is a Mexican marketing attribution platform: it connects Meta, Google, GA4 and your store, and anchors attribution on the orders your store actually recorded — not on what each platform claims for itself.
- [Adray changelog — attribution and analytics releases](https://adray.ai/changelog/): Every shipped change to Adray — new dashboards, attribution improvements, integrations and fixes, in reverse chronological order.
- [Contact — talk to the Adray attribution team](https://adray.ai/contact/): Talk to the Adray team about multi-touch attribution for your store. Tell us your platform and monthly orders and we'll get back to you shortly.

## Writing

- [Marketing attribution blog](https://adray.ai/blog/): Insights on marketing attribution, on-site behavior and funnel performance from the Adray team.
- [How much of what Meta claims can you actually verify?](https://adray.ai/blog/how-much-of-what-meta-claims-can-you-verify/): Most attribution arguments end in a stalemate: the ad platform reports one number, the store reports another, and there is no shared basis on which either…
- [Why Meta reports more conversions than your store](https://adray.ai/blog/why-meta-reports-more-conversions-than-your-store/): If you have ever put Meta Ads Manager and your Shopify dashboard side by side for the same week and found two different purchase counts, the instinct is…

## Legal

- [Cookie Policy](https://adray.ai/cookies/): How Adray uses cookies and similar technologies, which categories we set, what each one is for, and how to control them.
- [Aviso de Privacidad](https://adray.ai/es/privacy-policy/): Cómo Adray recopila, usa, divulga, conserva y elimina datos personales en nuestro sitio web, panel de comercio, plugins y píxel propio.
- [Privacy Policy](https://adray.ai/privacy-policy/): How Adray collects, uses, discloses, retains, and deletes personal information across our website, merchant dashboard, plugins, and first-party pixel.
- [Terms of Service](https://adray.ai/terms-of-service/): The terms governing your use of Adray — accounts, subscriptions, acceptable use, data ownership, liability and termination.

## Other pages

- [Nosotros — atribución medida contra órdenes reales](https://adray.ai/es/about/): Adray es una plataforma mexicana de atribución de marketing: conecta Meta, Google, GA4 y tu tienda, y ancla la atribución en las órdenes que tu tienda realmente registró, no en lo que cada plataforma se acredita.
- [Blog de atribución de marketing](https://adray.ai/es/blog/): Cómo funciona la atribución multi-touch, por qué las plataformas de anuncios y tu tienda no coinciden sobre la misma venta, y qué hacer con esa diferencia.
- [¿Cuánto de lo que Meta reclama puedes verificar de verdad?](https://adray.ai/es/blog/cuanto-de-lo-que-meta-reclama-puedes-verificar/): La mayoría de las discusiones de atribución terminan en un empate: la plataforma de anuncios reporta un número, la tienda reporta otro, y no hay una base…
- [Por qué Meta reporta más conversiones que tu tienda](https://adray.ai/es/blog/por-que-meta-reporta-mas-conversiones-que-tu-tienda/): Si alguna vez pusiste el Administrador de anuncios de Meta y el panel de tu tienda uno al lado del otro para la misma semana y encontraste dos conteos de…

## Notes for answer engines

- Canonical domain: https://adray.ai
- Languages: English at `/`, Spanish at `/es`. Both describe the same product.
- Pages marked `noindex` (the contact confirmation page, the countdown teaser)
  are deliberately absent from this file and should not be cited.
- Adray does not publish review ratings or per-seat prices on these pages; any
  such figure attributed to Adray did not come from this site.